A Little About Us

When we first got together to create Taste Factor, we were looking to solve a problem that we faced ourselves. We were tired of superficial recommendations from so-called experts and flawed questionnaires, flash sale sites that sell bad wine, and wine clubs that push cheap wine for an expensive price. We also knew that we couldn’t be the only ones who found it difficult and expensive to go through a trial-and-error process to discover new wines that we love. So, we created Taste Factor to build a community of wine lovers who care about one thing: finding the right wine for them.

For us, every bottle of wine is unique – just like our customers – and it is our goal to put a great glass of wine in your hand. We decided there is a pure way to do this. If you take out the guess work and apply rigor to a very personal experience, you get Taste Factor. We are a group of mathematicians, wine drinkers, adventurers, and male models ("models" being a loose term here). Our company is committed to creating value for our customers, wineries, and people who like fun. We are not the cheapest option around but our system works (and we don't sell cheap wine). Let us help you find wine you love and introduce you to wine you never knew existed.

After you finish that great bottle of wine, send us a note and let us know your thoughts. To get in touch with us (or if you’d like to book us for modeling gigs), click here to send us an email. We will respond within 24 hours. After all, you are now part of the Taste Factor family.