They say variety is the spice of life. If that is true, then customization is the sauce. Our customers join Taste Factor because they want a new wine experience.  They want to drink wine they will love, discover new wines they otherwise never would've tried, and they want to choose how that happens.  We understand that every person is unique (much more than any other wine seller) and we want our service to be as tailored to you as our wine.  We hope you enjoy this new level of customization and send us an email if you think we should add something else.  Cheers to the wine experience truly being all about you.